So, I’m about do undergo a complete rebranding exercise, working with Ces and Jay Loftus.

I love the way that they approach branding, hence my reason for choosing them. I’ve had to fill out a detailed questionnaire as a starting point which has made me think hard about a lot of issues.

A glimpse at the way they approach branding and brand image can be seen in an acronym they introduced me to:

Think about the acronym BRAND

Business – What is your product and service

Responsibility – What is your ethos and brand promise

Awareness – What are your competitors doing

Niche – Who is your target market

Dynamics – What shapes, colours and images naturally relate to your business

If you need any advice on branding, contact Ces and Jay or visit their website by clicking here